A family company on Godøy
Veidar AS is a family-owned fishing company from Godøya outside Ålesund, with the Norwegian Sea as its nearest neighbour. Skipper Sindre Johan Dyb has been on the bridge since the eighties and owns the company with Ronald Dyb and Torfinn Ulla. The next generation is already on board: Einar as captain, Anders Johann as mate and Emil as chief engineer. Andrea runs the company from shore as assistant managing director. In all they are around 40 people, on board and at the office on Valderøya.
This is a company that likes to be early with new ideas. Veidar is the only fishing vessel with the Folla gutting and heading machine on board, developed further with Mustad for life at sea. They brought the same attitude into Shipmate. Veidar was in from the pilot in the autumn of 2025, and much of what other customers use every day was shaped by feedback from the crew there.
The bridge and the factory on Veidar. Photo: Simek.
One channel for work
The first thing that changed was the communication. Bridge, deck, galley and office each have their own channel, access follows the crew list, and everyone logs in without a password. The whole crew is in, and it is used every day.
For Einar it is about calm. Messages from the office used to sit in the same stream as everything else on the phone. Now people know that what is in Shipmate is something they should read.
“There is something special about having a dedicated channel for work. It gives calm, both on the bridge and at home,” he says.
Mate Henrik Dyb points to the practical side. New people on board are in from day one, and those who sign off are out. It sounds small, but it is tidy, and tidy is good to have at sea.
Andrea Dyb, Anders Johann Dyb and Sindre Johan Dyb. Photo: Alexander DGL, The Next Wave (Andrea and Sindre) and Stårri AS / ÅKP (Anders Johann).
The shop order in the app
The shop order is what each crew member puts in before the vessel sails. On Veidar the crew do it themselves in the Shop module in Shipmate, straight from their phones, and the steward gets everything in one place.
“Everyone puts in their order before we sail, and I have the whole order in one place. It is simple for them and clear for me,” says steward Malene Flem.
The company ashore
For Andrea, Shipmate is where she meets the crew. She posts information to everyone, keeps them up to date on sales and what is happening in the company, and answers the questions that come from the vessel around the clock. The whole company has moved to Shipmate, and that is where the dialogue between shore and sea happens now.
“The crew always have questions, and I want to be available to them. Now everything is in one place, both what I send out and what they are wondering about. It is easy to keep everyone updated, and easy for them to reach me,” she says.
Andrea Dyb. Photo: Alexander DGL, The Next Wave.